How a Singaporean Startup automated Blog & LinkedIn Post Generation with WunderWaffen's AI Automation
Solateks is a forward-thinking renewable energy solutions provider based in Singapore, specializing in energy storage systems, solar energy generation systems, and electric vehicle (EV) chargers. Through its innovative offerings, Solateks empowers businesses and homeowners to embrace sustainability with cutting-edge technology. However, scaling its marketing operations and managing content creation for its diverse audience posed significant challenges, leading Solateks to explore automation solutions.
This AI automation case study showcases how WunderWaffen utilized tools like Make.com and advanced AI to optimize Solateks' workflows, enhance content delivery, and drive customer engagement.
How did we automate content generation and tailor it to company specifications?
First, we consulted Solateks on what the company requires for its content strategy.
Then we tailor a solution to its needs. We also looked at what the company may require a year after it has purchased the solution.
We designed a tailored solutions for its needs, maintained by WunderWaffen.
Content Generation Automated Workflow
Step 1: Create Airtable Database
- Action: Use Make.com's Airtable module to create a table.
- Table Structure:
- Columns: Post Idea, Date of Creation, Repurposed LinkedIn Post.
- Automate this setup to streamline future updates and records.
Step 2: Search Records in Airtable
- Action: Use Make.com's "Search Records" module for Airtable.
- Purpose: Retrieve the latest blog post ideas stored in the database.
Step 3: Send to OpenAI for Outline Generation
- Action: Use Make.com's OpenAI module to process the retrieved post ideas.
- Model: GPT-4o Mini (2024-07-18) or the latest GPT model for optimal results.
- Output: Draft an outline based on the blog post idea.
- Add error-handling (e.g., “Ignore” for API timeouts or token limit issues).
Step 4: Conduct Research via Perplexity
- Action: Utilize Perplexity's online API.
- Key Parameters:
- Use search indexing (Perplexity excels at this compared to OpenAI).
- Set settings to low tokens and low temperature for focused research.
- Prompt Customization: Avoid conversational prompts as Perplexity's online models are not designed for conversation; tailor the queries to Perplexity’s research-oriented design.
- Output: Collect detailed research on the blog topic.
- Add error-handling to account for Perplexity's limitations.
Step 5: Combine Research and Theme for Blog Draft
- Action: Send Perplexity research and blog theme back to OpenAI through Make.com.
- Prompt Design: Use structured prompts to generate a comprehensive blog draft.
- Add error-handling to retry failed requests or adjust token limits dynamically.
Step 6: Notify Team on Slack
- Action: Use Make.com's Slack module to update and notify the team that a blog article has been generated.
- Details: Include the blog topic, draft status, and next steps.
Step 7: Update Airtable Records
- Action: Add a record to Airtable via "Create Record" module.
- Fields:
- Mark the blog post idea as used.
- Include the date and time of article generation.
Step 8: Generate Image via OpenAI
- Action: Use Make.com's OpenAI module to create an image for the article.
- Error Handling: Add a fallback process to retry or notify the team if the generation fails (optional).
Step 9: Draft Blog in Google Docs
- Action: Use Make.com's Google Docs module to create a document.
- Content: Include the blog article draft and generated image.
- Add version control to track updates.
Step 10: Email Team About Completion
- Action: Use Make.com's Gmail/Email module to send a notification to the team.
- Details: Include a link to the Google Doc and Airtable record for tracking.
Step 11: Repurpose Blog for LinkedIn
- Action: Use OpenAI via Make.com to rewrite the blog into a LinkedIn post.
- Goal: Ensure the tone and structure align with LinkedIn’s audience.
Step 12: Update Airtable with LinkedIn Post
- Action: Use Make.com's Airtable module to update the record.
- Fields Updated:
- Add the LinkedIn post content to the Repurposed LinkedIn Post column.
Key Features of the Workflow
- AI-Powered Writing & Research: Combines OpenAI for creativity and Perplexity for factual research.
- Error Resilience: Error handlers at each critical step ensure workflow continuity.
- Team Collaboration: Seamless notifications via Slack and email.
- Centralized Data: Airtable acts as a single source of truth for all content records.
This setup ensures efficiency, minimizes redundancy, and leverages AI capabilities for streamlined content creation.
This structured workflow—from generating blog content ideas in Airtable to managing approvals, image creation, and team notifications—ensures a seamless balance between automation efficiency and content quality. Together, these steps create a robust and scalable AI-powered content generation system, showcasing how WunderWaffen can revolutionize marketing operations for companies like Solateks.
To explore these game-changing solutions, schedule your consultation with WunderWaffen today. Let’s design smarter, faster workflows tailored to your renewable energy business!
Solateks: How a Solar Energy Startup Supercharged Its Content Strategy with AI Automation